Insights Marketing Day 2014 Speakers and Agenda

Confirmed Speakers and Panelists

Frank Cotignola Insights Marketing Day 2014Frank Cotignola
CIM, Global Analytics and Digital Insights, Mondelez International | LinkedIn
Lucy DavisonLucy Davison
Managing Partner, Keen as Mustard | LinkedIn
Susan GriffinSusan Griffin
Chief Marketing Officer, BrainJuicer | LinkedIn
Jeffrey Henning Insights Marketing Day 2014Jeffrey Henning
President, Researchscape International | LinkedIn
Paul Kirch Insights Marketing Day 2014Paul Kirch
CEO, Actus Sales Intelligence | LinkedIn
Neil MarcusNeil Marcus
Assistant Vice President, Market Intelligence, MetLife | LinkedIn
Dave RothsteinDavid Rothstein
CEO, RTI Research |  LinkedIn
Susan ScarletSusan Scarlet
Vice President, Strategic Branding, Gongos | LinkedIn
Niels SchillewaertNiels Schillewaert
Managing Partner & Co-founder, InSites Consulting | LinkedIn
Rebecca WestRebecca West
VP of Marketing Research Services, Civicom | LinkedIn

 

Agenda

8:00AM
Registration and Coffee

8:50AM
Welcome and Opening Remarks
by Dana Stanley (GreenBook)

9:00AM
Keynote Speech

9:30AM
Panel – What Clients Love and Hate about Your Marketing
with panelists Frank Cotignola and Neil Marcus

10:00AM
Panel – Marketing Challenges in Our Unique Industry
with panelists Susan Griffin (BrainJuicer), Dave Rothstein (RTI Research), Susan Scarlet (Gongos)Niels Schillewaert (InSites Consulting), Rebecca West (Civicom)

10:30AM
Networking Break

11:00AM
Branding An Evolving Company in an Extraordinary Time
 by Susan Scarlet (Gongos)

11:30AM
Essential Elements of a Marketing Plan
by Susan Griffin (BrainJuicer)

12:00PM
Brand Transcendence
by Lucy Davison (Keen as Mustard)

12:30PM
Lunch

1:30PM
Training: Value Proposition

2:00PM
Training: Content Marketing
 by Jeffrey Henning (Researchscape International)

2:30PM
Training: Video

3:00PM
Training: Social Media

3:30PM
Training: Email

4:00PM
Training: Sales and Marketing Alignment
by Paul Kirch (Actus Sales Intelligence)

4:30PM
Group Discussion: Lessons Learned and the Next Steps
by Dana Stanley (GreenBook)

5:00PM
Closing Remarks
by Lukas Pospichal (GreenBook)

5:10PM
Cocktail Hour


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