gb-iiCO-Logo-stacked-720x330-webImagined and organized by GreenBook, the Insight Innovation Competition helps budding entrepreneurs bring disruptive ideas to life, while connecting brands to fresh and untapped sources of competitive advantage through deeper consumer understanding.

Have an idea that helps brands better understand consumers? Want to support the creation of the solutions of the future? The Insight Innovation Competition gives you a chance to make a difference.


Our 6 finalists are now getting ready for the final round of live presentations to be hosted at the Insight Innovation eXchange Europe 2014.



  1. Innovators submit a great idea that will change the future of marketing research and consumer insights.
  2. The market research industry votes on the ideas that have merit.
  3. Five finalists (and possibly a couple of wildcard entrants selected by the judging committee) are selected to pitch their ideas to a panel of judges at the Insight Innovation eXchange Europe 2014.
  4. The winner gets mentoring, fame, and funding.
  5. The industry benefits from a great new solution that improves how companies understand consumers.

In this third round, we’re giving new innovators the opportunity to submit their concepts for a crowdsourced round of voting. Past participating companies have seen their businesses accelerate due to their involvements in the Insight Innovation Competition, resulting in funding, partnerships, new clients, and global brand exposure.


  • Exposure to a large international audience of potential prospects, funding partners and investors, including the European Commission CORDIS (available fund of $75B), Lowe’s Innovation Lab, and independent venture capitalists and angel investors
  • A free consultation provided by GV Ventures Consulting to help the winner develop a growth and expansion strategy, as well as take the first steps toward seeking EC Horizon 2020 funding
  • A “Hot Desk 60”membership for one year at the Center for Social Innovation’s newest facility in the iconic Starrett-Lehigh building in Manhattan, which includes 60 hours of coworking space and 3 hours of meeting room access per month
  • An invitation to present at the next Insight Innovation eXchange
  • An interview to be posted on the GreenBook Blog, viewed by 36,000+ industry professionals per month
  • An opportunity to work with successful senior leaders within the market research space
  • The Insight Innovation Competition is collaborating with the Lowe’s Innovation Lab to help competition entrants gain awareness within a broad consortium of global brands.

All participating companies will be vetted for inclusion in the Lowe’s Innovation Lab program. Selected participants will gain guaranteed organic funding through pilot programs with program partner companies, as well as access to acceleration resources for marketing, strategy, finance, and business development.

On February 19, 2014, as part of Insight Innovation eXchange Europe 2014, the finalists will present their concepts to a panel of judges comprised of sponsors of the competition in a live event. Each presentation will last 15 minute: 10 minutes to pitch and 5 minutes for Q&A from the judges.

Using a 10-point scale for each category, judges rate each presentation on:

  • Originality of concept
  • Presentation quality
  • Market potential
  • Scalability
  • Ease of Implementation

After the presentations are complete, we’ll poll the audience on which pitch was best and factor the vote score into the judge scores.

On February 20, 2014 we’ll reveal the scores. The highest final score wins. The winner takes home the pot and chooses which of the judges they would like to engage with afterwards as a mentor.


  1. The company presenting the idea must be in business and the concept must be within the public domain already. You must be able to share your idea publicly. We’re not responsible for IP protection.
  2. Your company must be majority privately held. Angel seed funding is OK, but if you’ve taken outside investment money and do not have a majority stake left, this isn’t for you.
  3. Your company can reside anywhere in the world, but it’s your responsibility to ensure that the legal and tax requirements of your home country are met.
  4. It’s also your responsibility to get to the Insights Innovation Exchange event. A virtual presentation may be allowed under special circumstances, but it is less than ideal.


Snorri Gudmundsson at IIeX PhiladelphiaSnorri H. Gudmundsson
Independent Expert/Evaluator in the Seventh Research Framework Programme (FP7), European Commission

Snorri H. Gudmundsson is a business matchmaker. In his capacity as Marketing Director for the Icelandic Development Agency, he aims to bridge the gap between EC funding and US VCs by connecting EU and US ICTs in  a way that will increase their intrinsic value. He also serves as EC expert evaluator for proposals aimed at securing Europe’s global competitiveness by bringing research closer to the market. He is also CEO of IceStat, which provided the Icelandic government with vital data on banking activities leading to the economic collapse October 2008, and is currently looking for ways to unfreeze capital trapped in banks. He likes to network and seeks to merge solutions to deliver robust and scalable platforms that improve the lives of millions of people.


Scott Miller's Session at IIeX Philadelphia

Scott Miller
Group CEO, Vision Critical

Scott Miller is Group CEO of Vision Critical and leads the company in its global growth in close cooperation with a network of preferred research and enterprise partners. Scott joined Vision Critical after 12 years at Synovate. Most recently, Scott had been the CEO of Synovate North America, where he led the business to industry-leading growth by re-aligning all 1,000 employees on client sales and delivery. Scott also led the rebuilding of Synovate’s advanced analytics business: MMA. For the 12 years before Motoresearch was acquired by Aegis / Synovate, he was a partner at Motoresearch, where he led Motoresearch’s international development, including the creation of a substantial presence in Latin America.


Reineke-Reitsma-150x150Reineke Reitsma
Research Director, Forrester Research

Reineke serves Customer Insights Professionals and leads a team that helps these professionals understand how technology developments influence the market insight industry, and how to adapt research agendas, research methodologies, and team structure accordingly to stay successful and relevant. In addition, she leads a team responsible for data innovation at Forrester. This team tests and evaluates alternative data sources and research methodologies, and it looks at new ways of visualizing data.


Thomas Edwards150x150Thomas Edwards
Global Head of Mobile Solutions, Ipsos

Thomas has been with Ipsos for 10 years. He was appointed Global Head of Mobile Solutions in October 2010. Prior to that, he served in Global Business Development, supporting all Business Units in relation to growth, operations, quality control and profitability. Thomas has worked on and given strategic direction to 100’s of mobile projects across the globe in many different countries ranging from western Europe, Asia, North America, and Africa from basic survey work to passive/application research. Thomas has a passion for innovative solutions that add to traditional research methods and is keen on exploring the boundaries of how we currently do research.


KyleNel_150x150Kyle Nel
Director of Lowe’s Innovation Labs, Lowe’s Home Improvement

Kyle Nel is currently Director of Lowe’s Innovation Labs. Kyle brings to Lowe’s experience in shopper insights, having come from Walmart’s Global Insights group. He also has a strong background in media and advertising after serving as research director for Clear Channel Radio. Extra-curricular activities include: writing about his passion for marketing research as a blogger for ESOMAR’s RW Connect, watching Yo Gabba Gabba with his adorable daughter, and aspiring to be an ultra-trailmarathoner with his wife. Kyle holds an MBA from the AC Nielsen Center for Marketing Research at the University of Wisconsin and a B.A. in Business Management from Brigham Young University-Idaho.




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