The Data Insight Visualization Award (DIVA), aims to celebrate the creative ways that companies represent consumer feedback visually, and to encourage further development of this medium.
Here are the entries:
Ideal Car Electronics
This graphic is a framework used to present synthesized qualitative research on ideal in-car electronics for a company that develops and manufactures innovative products for automotive brands. The graphic distills complex information and represents it in a way that helps the viewer intuitively understand the relationships among people’s desires for their in-car electronics. It can also guide product development. The framework isn’t prescriptive, but simply describes the consumer needs that should be addressed in any new product or service. At the core of the framework is the need for Safety. It is surrounded by Accessible, Personal, Accurate, and Simple. Encompassing all of these is the consumer need for the product to be Engaging. https://drive.google.com/file/d/0B-fPBzMZDcCgM0s0YWItVXE4WXM/view?usp=sharing
UGG needed direction and their designers needed inspiration. Who were their customers? How should their designers create for them? To answer these questions Vital Findings conducted a robust segmentation which focused on future needs states and attitudes of current and potential UGG customers. Then we sought ideal representations of each segment and spoke with them in their home in order to deeply understand their style and fashion preferences. We built full-sized mock-ups of each segment’s living room to bring the segments to life for UGG’s researchers, marketers and product designers. The installation was developed to transcend audience and allow full immersion regardless of title, job function and experience. The installation was a fully build out and interactive representation of each segments\\\' living room with every detail considered.There are large visualization posters summarizing research data along with postcard handout for quick read The installation was presented to the CEO and board of directors over a two day event. This project is a perfect combination of excellent research and actionable design. We visualized concepts through illustrations, data through vivid deliverables, insights through video/audio and segments through 3 dimensional living space. http://www.uggsegmentation.com About us: Vital Findings is a full-service market research firm offering expertise in quantitative research, qualitative research, information design, and storytelling deliverables. Our mission is to elevate the market research profession beyond just delivering reports and PowerPoint bullets, using the tools of design, marketing science, and management consulting to allow researchers to drive business action. We believe that researchers must anticipate trends, facilitate whatís next, and develop the future rather than follow it.
Colmar Brunton - the story of us...
Colmar Brunton is New Zealand's premier market research agency, leading the charge at the forefront of data, insights and innovation. Beyond our technical capabilities and renown company credentials is our most important asset; our people. We pride ourself on harbouring a close-knit community of staff members that are strong on all levels; intellectually, socially and (on occasion when required!) physically! With the business constantly evolving and recruitment stepping up, we wanted to assist our HR in producing an innovative hook to entice potential candidates to apply for available positions and give a little insight beyond typical role advertisement jargon, and into the life of a real Colmar Bruntonite. Derived from a combination of HR census, the results of a quick-poll staff survey and an investigative office walkabout, we share employee demographics, daily life statistics and varied social habits; providing a light-hearted glimpse into the world behind the ad, in the hope that like-minded applicants could better picture themselves as part of our work unit and in turn, apply! It was decided that a video would work best for this application- it is colourful, vibrant and motivating - a reflection of our own company personality and an eye-catching media to stumble upon in the midst of a plain-text job search! On another level, it also shows great effort and commitment to our cause; a desire to employ and work with the best of the best. https://www.youtube.com/watch?v=-LA1tMRjv68&feature=youtu.be
Cultural Traction Interactive Microsite
Added Value developed Cultural Traction™, a tool that measures, deconstructs and diagnoses the cultural relevancy of brands. It is a proven driver of brand health not just today, but tomorrow, too. To bring Cultural Traction™, and the results of our annual study alive, we created a visually engaging, interactive website where you can explore the data, view videos and case studies. Take a look for yourself at www.culturaltraction.com.
Ahead of the Sochi Olympics and with clients preparing their sponsorship or content programs, we created an map outlining possible headline risks associated with the event itself as well as with the fact that it is conducted in the part of the world with which many might not be familiar. To construct the map, we analyzed past headlines for their frequency and resonance, then grouped them by topics and showed causal relationships between them. http://cbi.hhcc.com/sochi/
Social Interactions According to Region
Social Decode in coordination with de la Riva Group, are aiming to achieve a more intelligent discipline regarding the analysis of media and contents according to current times. Due to this we have developed a complementary analysis model of social audiences in order to find out not only how much conversation there is, but above all the quality of the conversation. We have implemented an evaluative and quantitative analysis focused on social actions carried out from January to March of 2015 in which the content of Mexican television is referred to. This analysis is divided in Nielson Zones. http://www.socialdecode.com/tmp/i/infographic_conversation.html
At Illuminas we are dedicated to making research results easily digestible and actionable for our clients. Identifying and analyzing key drivers can provide answers to critical business questions by uncovering the current and hidden motivators behind many market behaviors, including purchase, satisfaction and preference. While the value of these answers is self-evident, it’s important that clients who are not researchers fully understand how and why they would leverage a method like this. We created this visual explanation of a fairly complex analytic technique to more clearly communicate the advantages and empower our customers with knowledge so they can confidently make business decisions based on key drivers analysis. The link to view our infographic online is here.
A Social Network of a Networking Event
For a networking event by the Design Museum of Boston that brought together 200+ designers, creatives and advertising professionals, we created a social graph diagram that showed how the attendees were connected to each other on Twitter. As they met each other, attendees were invited to add new connections on a wall-sized print-out of the diagram. Following the event, we recalculated and re-drew the graph, and installed it as a transparent window cling at the Design Museum Boston gift shop. http://cbi.hhcc.com/a-social-network-of-a-networking-event/ Lead researcher: Angelina Zhou Researcher: Henry Bruce Designer: Andres Hernandez Client: Design Museum Boston
Egostar - The Guide to Human Desires
We have synthesized the last 100 years of motivation research into the Egostar graphic that reflects the common themes in the 20 major motivation theories and classifications of motives. Egostar helps us structure our research and creative work around satisfying core human desires. http://cbi.hhcc.com/egostar/