Market research with traditional models have trouble adapting to social platforms. Their systems do not take advantage of the opportunities opened up by the emergence of social networks . ePanal is t...
This presentation covers the importance of a culture of communication within a company's employees.
This presentation focuses on the targeting challenges that have been presented by the introduction of online video.
This presentation explores whether the startup model that has been successful in Israel would succeed in Latin America.
PRESENTED BY: ALEJANDRO GARNICA Director ARIA For over thirty years, Alejandro has worked in applications of research and planning for business in areas such as: mass communication, media, advertisin...
Luis Arnal and Martin Zabaleta of Insitium discuss the need for companies to innovate in order to continue to compete in the modern market research industry.
In this presentation, David Oyarzún discusses the impact that social media has had on the consumer.
This presentation discusses the 6 types of buyer, and how price affects the manner in which each variety of consumer makes purchasing decisions.
PRESENTED BY: SEBASTIAN SIERRALTA Director of Research Radios Cooperativa
Marketing has developed huge abilities to intervene in the market. Over the last decades, the abilities to generate knowledge and plan strategies oriented towards raising awareness, recall and associ...