IIeX North America 2015

The PDF version of the IIeX North America 2015 agenda is available for download: PDF Agenda [3MB]

Below are all available PDFs of presentation decks and videos from IIeX North America 2015.
 

Day One: June 15

9:00AM

  • Using Future Trends To Change Business Outcomes by J. Walker Smith (The Futures Company): [PDF] | [VIDEO]

9:20AM

  • Who Needs To Ask A Question? Using Social Media Data To Predict Behavior by Vesselin Popov (The University of Cambridge Psychometrics Centre): [PDF] | [VIDEO]

9:40AM

  • It’s Not Me, It’s You: Research Participants and Data Speak on Mobile Design and Data Quality by Melanie Courtright (Research Now): [PDF] | [VIDEO]

10:00AM

  • Making the Complex Simple & Beautiful by Lev Mazin (AYTM): [PDF] | [VIDEO]

10:20AM

  • Hacking Insights to Drive Innovation and ROI by Rolfe Swinton (RealityMine): [PDF] | [VIDEO]

11:00AM

  • Quit Marketing Like It's 1990 by Joel Rubinson (Rubinson & Partners): [PDF] | [VIDEO]
  • How to Deliver the Optimal Brand Experience for Every Channel and Context by Tom Klein (Digital Scientists)
  • A New Slant on Storytelling by Steve Heimerman (Tilt / Optum)
  • A More Beautiful Question by Warren Berger (Author of "A More Beautiful Question"): [PDF]

11:20AM

  • Panel: Understanding the Cross-Media Measurement Challenge moderated by Joel Rubinson (Rubinson & Partners), with panelists Rex Briggs (Marketing Evolution), Howard Shimmel (Turner Broadcasting): [PDF 1] [PDF 2] | [VIDEO]
  • Fast, Functional, Flexible: Using Online Communities to Move at the Speed of Business by Manila Austin (Communispace): [PDF] | [VIDEO]
  • Cooking Up Innovation: Harnessing Text Mining and Semantic Networks to Generate Better Ideas by Michael Sosnowski (TRC Research): [PDF]

11:40AM

  • Are Online Communities Still Innovative? by Andrew Leary (Ipsos SMX): [PDF] | [VIDEO]
  • Capturing What Consumers Are “Thinking” vs. What They "Thought" by Rick West (Field Agent): [PDF]

12:00PM

  • From Bonding to Bridging: Social Capital and Diversity by Dr. Froswa' Booker-Drew (World Vision): [PDF] | [VIDEO]
  • Finding Moments that Matter: Whirlpool’s Unconventional Journey to a Unified Corporate Identity by Kathleen Wolf (Whirlpool Corporation)
  • Mobile Insights with Smartphone Video by Nate Pagel (Vidlet): [PDF]
  • Growth Hacking: Sales & Marketing Strategy to Drive Rapid Business Growth by Kristin Luck (Growth Hacker)

12:15PM

  • Millenials: How to Get 'Em, How to Keep 'Em by David Brudenell (Universum): [PDF] | [VIDEO]
  • How to Use Advocate Segmentation to Drive Sales by David Rabjohns (MotiveQuest) & Carolyn O'Mara (McDonald's): [PDF] | [VIDEO]
  • Social Tribes by Tim Burke (Affinio): [PDF]

12:30PM

  • Panel: Building Personal Brands In The Digital Age Moderated by Dana Stanley (GreenBook), with panelists Annie Pettit (Peanut Labs), Tom Anderson (Anderson Analytics), Dave McCaughan (BIBLIOSEXUAL), & Tom Ewing (Brainjuicer): [VIDEO]
  • StrategyHack Workshop: Learn to Think Like a Startup by Peter Crysdale (StrategyHack): [PDF]

1:00PM

  • Panel: Building Personal Brands In The Digital Age Moderated by Dana Stanley (GreenBook), with panelists Annie Pettit (Peanut Labs), Tom Anderson (Anderson Analytics), Dave McCaughan (BIBLIOSEXUAL), & Tom Ewing (Brainjuicer)[VIDEO]
  • StrategyHack Workshop: Learn to Think Like a Startup by Peter Crysdale (StrategyHack): [PDF]
  • Research For Reinvention: How Research Can Lead To Personal and Professional Transformation by Brooke Rothman (Brooke Rothman Consulting): [PDF]

1:30PM

  • So You Have An Insight…Now What? Teaching Researchers to Communicate Findings Through Stories by Thania Farrar (Burke, Inc.): [PDF] | [VIDEO]
  • Connecting the Dots - Consumer, Corporate, and Venture: An Emerging Strategy for Corporate Innovation by Anthony Mills (Legacy Innovation Group): [PDF] | [VIDEO]
  • Turning Microsoft Office Into An Analytical/Visualization Suite by Torben Lausten (OfficeReports): [PDF]

1:45PM

  • Educating The Researcher Of The Future by Reg Baker (UGA): [PDF] | [VIDEO]
  • The Value Exchange: Moving Beyond Incentives As Transactions by Jonathan Price (Virtual Incentives): [PDF] | [VIDEO]
  • Making Access to Data as Simple as Google™ Search by Pete Reilly

2:00PM

  • IIC Finalist #1: OpinionsApp by Adriana Rocha (eCGlobal Solutions): [PDF] | [VIDEO]
  • Who in the World Are We Talking To? Highlights from the 2014 GRIT Consumer Participation in Research Report by Grant Miller (RIWI): [PDF] | [VIDEO]
  • Capture the Real Voice of Your Customer... Literally by Jovonni Pharr (Sayroom): [PDF]
  • Marketing for Tomorrow, Not Yesterday by Zain Raj (Shapiro+Raj)

2:10PM

  • IIC Finalist #2: EyeSee : [PDF] | [VIDEO] by Olivier Tilleuil (EyeSee)

2:20PM

  • The Crowd Knows Best by Shelley Kuipers (Chaordix)
  • NeuroLaunch: The World's First Neuroscience Accelerator by Jim Schwoebel & Jordan Amadio (NeuroLaunch): [PDF]

2:30PM

  • Outsourcing 3.0 – The New Wave in Market Research Outsourcing Relationships by Ashwin Mittal (Cross-Tab) & Tedd Speck (Ad Perceptions): [PDF]

2:40PM

  • Rookies & Veterans: Collaboration Gone Right by Adhil Patel (TNS) & Sami Kaipa (GlimpzIt): [PDF] | [VIDEO]
  • Co-Creation for Impact by Giulia Gasperi (Insites Consulting) & Tamara Gardellis (R/GA): [PDF]

2:50PM

3:00PM

  • IIeX Competition Winners Circle: Dalia Research by Nico Jaspers (Dalia Research): [PDF] | [VIDEO]
  • Behaviour Change: Five Things That Work by Tom Ewing (BrainJuicer): [PDF] | [VIDEO]
  • Better, Faster, Easier: Digital Rewards are Revolutionizing Global Incentives by Collin Manaois (Tango Card): [PDF]
  • The 1980s Called and They Want Their Segmentation Study Back! Things That No Segmentation Researcher of the 21st Century Should Be Doing by Steven Cohen (In4mation Insights)

3:20PM

  • IIeX Competition Winners Circle: ZappiStore - Automation, Collaboration and Business Impact by Ryan Barry (ZappiStore), Jeff Kirchner (Added Value), & Brooke Shafer (AT&T): [PDF] | [VIDEO]
  • Innovate or Die by Shane Skillen (Hotspex): [PDF] | [VIDEO]
  • Gaming the Crowd: Using Gameful Design to Supercharge Your Innovation Process by Kyle Burnam & Sandy McCray (Intengo)

4:00PM

  • Rethinking the Brand Tracker by Anders Bengsston (Protobrand): [PDF] | [VIDEO]
  • From the Stars to Big Data Analytics by Tamas Budavari (John Hopkins): [PDF] | [VIDEO]
  • More Than the Sum of Its Parts: Integrating Traditional Analysis with Big Data Analytics by Greg Mishkin (Market Strategies International): [PDF]
  • Consumer Theater: Using the Power of Improv to Unearth Big Ideas by Ellen Fenwick (Firefly Millward Brown) & Andy Eninger (The Second City): [PDF]

4:20PM

  • Getting Explicit About Implicit by Aaron Reid (Sentient Decision Science): [PDF] | [VIDEO]
  • The New Marketing Evangelism: Using Values-Based Brand Strategy to be a Force for Good by John McGarr (Fresh Squeezed Ideas): [PDF] | [VIDEO]
  • Text Analytics: A Divine Power? by Tom Anderson (OdinText)

4:40PM

  • Neurowearables Are Here by Javier Minguez (Bitbrain Technology): [VIDEO]
  • From Selfies to Insight - Is Big Data Photo Ready? by Kelsy Saulsbury (Hallmark Cards, Inc.): [PDF] | [VIDEO]
  • Avoiding Data Extinction: A Lesson on History by Brock Jones (KnowledgeHound): [PDF]
  • Building Brand Love - Do You Know How? [with a sneak preview of our new Premium study] by Carol Fitzgerald (BuzzBack): [PDF]

5:00PM

  • The Science of Why: Decoding Human Motivation and Transforming Marketing Strategy by Dr. David Forbes (Forbes Consulting): [PDF] | [VIDEO]
  • Branded Customer Service Requires a Research-Driven Approach by Martha Brooke (Interaction Metrics): [PDF] | [VIDEO]
  • From Big Data to Lean Retail in 4 Easy Steps* (*Plus one major innovation) by Michael Stefanakos (FieldStack): [PDF]

5:20PM

  • The Less We Think, The More We Know by Cerita Bethea (Kimberly Clark): [PDF] | [VIDEO]
  • Panel: The Intersection of Marketing Technology & Insights Moderated by Tricia Benn (Northstar), with panelists David Norton (MDC Partners), Paul Rostkowski (Varick Media), Gareth Goodall (Anomaly), & Cathy Planchard (Allison+Partners)
  • Predicting & Creating Future Behavior by Jason Burnham (Strativity): [PDF]
  • Return on Empathy: The New Currency of Innovation by Jerry Haselmayer (Seek Company): [PDF]

5:40PM

  • How Facial Coding & Emotional Analytics Helped a Financial Services Company Select the Best Animatic by Steve August (FocusVision) & Debbie Balch (Elevated Insights): [PDF] | [VIDEO]
  • Automating Previously Impossible Marketing Campaigns by Kurt Uhlir (Sideqik): [PDF]
 

Day Two: June 16

9:00AM

  • Revving Up Product Innovation Through Research by Nicholas McCracken (Ford)
  • The Surprising Power of Empathy to Foster Consumer Engagement and Holistic Product Direction by Sion Agami (P&G) & Steve August (FocusVision): [PDF] | [VIDEO]
  • “Building Public Trust” – A Program of the Global Research Business Network (GRBN) by Andrew Cannon (GRBN): [PDF]
  • Your Mind is Playing Tricks on You: Lessons in Pragmatic Brain Science by Jeremy Sack (LRW): [PDF]

9:20AM

  • Humanizing Data: Why Modern Customer Engagement Must Mirror Real Relationships by Andrew Reid (Vision Critical): [PDF] | [VIDEO]
  • Capturing The Voice Of The Customer In A Multichannel World by Holly DeMuro (Confirmit): [PDF] | [VIDEO]
  • “Privacy and Data Security Credentials” - Safe Harbor Program and ISO 27001 by Abby Devine & Jennifer Ward (CASRO): [PDF]

9:40AM

  • Filling in the “White Space”: How Prediction Markets and Market Structures Can Co-Habitate for Greater Precision by John Barrett (Consensus Point) & Thomas Juetten (IRI): [PDF] | [VIDEO]
  • Closer, Deeper & Better Insights by Rebecca West (Civicom): [PDF] | [VIDEO]
  • Cloud Based Security Issues by Peter Milla (CASRO): [PDF]
  • Leveraging Global Incentive Payments to Maximize Respondent Participation by Greg Cicatelli (Hyperwallet): [PDF]

10:00AM

  • Global Friend Circles by Noah Roychowdhury (Northstar) & Catherine Willis (Delta): [PDF] | [VIDEO]
  • Mapping the Consumer Journey for Breyers: A Human Experience Approach by Niels Schillewaert (InSites Consulting) & Daniel Blatt (Unilever): [PDF] | [VIDEO]
  • Business Transformation - A Digital Perspective by Jim Bryson (20|20 Research), Jeff Resnick (CASRO), & Jeff Reynolds (LRW)

10:40AM

  • Resurrecting an Iconic Brand: How Scotchgard Went Deep to Reconnect by Jean Enloe (3M, Scotchgard Brand)
  • Mobile Technology and the Power of the Private Crowd by Rick West (Field Agent): [PDF] | [VIDEO]
  • Getting in the Game: Integrating Gamification into Qualitative Research by Susan Fader (Fader & Associates): [PDF]
  • Fun Games, Serious Intelligence! Using Games to Boost Survey Engagement and Provide Superior Data by Joe Marks (Upfront Analytics)

11:00AM

  • The Genius of Steve Jobs – How to Think Like a Disruptor by Mark Goulston (Goulston Group): [PDF] | [VIDEO]
  • Creating the Community Platform of the Future by Adriana Rocha (eCGlobal): [PDF] | [VIDEO]
  • Kicking the Tires: The Automotive Path to Purchase by Alice Morgan (Doyle Research Associates): [PDF]

11:20AM

  • Startup Mindset by Ryan Patel (Pinkberry): [VIDEO]
  • Mobile Research: The Barrier to Research on Mobile by Daniel Cushing (Lumi): [PDF] | [VIDEO]
  • Did They Honor the Discount? by Mark Smith (Cox Target Media), Abby Leafe (New Leafe Research): [PDF]
  • Customer Co-Creation - Empower Your Customers & Tap into the Wisdom of Crowds by Kevin Lonnie & Lisa Fuchs (KL Communications): [PDF]

11:40AM

  • Blockbuster MR vs. BiosimMR: Research Industry Insights from and for Pharma by Tim Robinson (Baxter International)
  • The Secret to Happiness: Why Mobile Helps Make Friends (And Why We Should Care) by Charlie Richards (Tonic Insight): [PDF] | [VIDEO]
  • Digital Ethnography and IoT – Curiously Cognitive Computers in Retail by Mike Courtney (Aperio Insights) & Padma Duvvuri (Global Logic): [PDF]

2:00PM

  • Mapping Digital Categories: The Dynamics of Crowds by Kyle Findlay (TNS): [PDF] | [VIDEO]
  • The State Of Text Analytics Today by Seth Grimes (Alta Plana): [PDF] | [VIDEO]
  • Demo by Digsite: Social Media-Style Online Qualitative Community Platform by Monika Wingate (Digsite): [PDF]
  • Quality Quick Quantitative: How to Optimize Project Quality, Start-to-Finish by Frank Kelly & Mandy Rico (Lightspped GMI): [PDF]

2:20PM

  • Turning Data into Products by Michel Guillet (Juice Analytics): [PDF] | [VIDEO]
  • Uncovering Emotional Behavior Drivers in Text by David Johnson (Decooda): [PDF] | [VIDEO]
  • Kill the Bureaucracy: Agile Survey Research by Chris Kelly (Survata): [PDF]

2:40PM

  • Birds of a Feather...Eat, Drink and Wear the Same Brands by Mary Tarczynski (Ditto): [PDF] | [VIDEO]
  • Satisfaction Score, Sentiment, and Emotion by Shane Axtell (Clarabridge): [PDF] | [VIDEO]
  • Sticky Takes Eye Tracking from Inaccessible to SaaS by Jeff Bander (Sticky): [PDF]

3:00PM

  • From Insight to Action: Transforming Market Research with Big and Little Data by Larry Friedman (TNS): [PDF] | [VIDEO]
  • Ginny Valentine Badge of Courage Awards by Fiona Blades (Mesh Experience), Kristin Luck (Growth Hacker), & Ashley Chauvin (Citi): [PDF] | [VIDEO]

3:40PM

  • Think Surveys Are Dying? Think Again. by Paul McDonald (Google Consumer Surveys): [PDF] | [VIDEO]
  • Combining Data From Mobile Behavior, Survey Responses, and Online Discussions To Uncover Why Some Apps Keep Users Engaged More Than Others by Nicole Dvorak (Forrester Research): [PDF] | [VIDEO]
  • What Your Car Knows About You by Frederick Blumer (Vehcon): [PDF]
  • Everything You’ve Been Told About Analytics is Wrong by Collin Sebastian & Juliana Smith Holterhaus, Ph.D. (YouEye): [PDF]

4:00PM

  • Turn Customer Feedback into Action by Rudy Nadilo (Dapresy): [PDF] | [VIDEO]
  • The Advantages of Being Human in a Consumer World by Jim Chastain (Reality Check): [PDF] | [VIDEO]
  • Augmented Reality & The Enterprise: Aligning Innovation with Measurable KPI’s by Margaret Martin (CN2)

4:20PM

  • Generation 1.5: New Cultural Trends in a Data-Driven Ecosystem by Kathy Sheehan (GfK): [PDF] | [VIDEO]
  • State of Agile Research: What Your Peers Are Saying by Matt Warta (GutCheck): [PDF] | [VIDEO]
  • Mousetraps or Elephant Guns: Using Virtual Reality to Understand What Goes On In the Store by Steve Needel (Advanced Simulations): [PDF]
  • Eye Tracking for New Product Development: Applications of Affordable Eye Tracking Devices and Cloud Technologies by Jose Mendoza & Dmitry Gaiduk (CoolTool)

4:40PM

  • Research in a Millenial World by Simon Chadwick (Cambiar): [PDF] | [VIDEO]
  • Life’s a Journey, Not a Survey by Julie Wittes Schlack (Communispace) & Kelsy Saulsbury (Hallmark Cards, Inc.): [PDF] | [VIDEO]
  • Pointivo – Recreating Your World in 3D by Dan Ciprari (Pointivo): [PDF]

5:00PM

  • Crowd-Source Insights Through Mobile Audiences by Justin Wheeler (Instantly™): [PDF] | [VIDEO]
  • How Abbott Infused Insights into a Condensed Go-to-Market Push by Jenn Jackson (iModerate) & Kristen McLane (Abbott): [PDF] | [VIDEO]
  • Getting Interactive with FocusForums by Shamsu Bhaidani (FocusForums): [PDF]

5:20PM

  • DIVA Awards Moderated by by Patricio Pagani (Infotools), with panelists Ron Stroeven (Infotools), Nicholas McCracken (Ford), Carlos Fonseca (Coca-Cola), Brett Bridges (Gongos), Lisa Santos (AYTM), Jason Anderson (Insights Meta): [PDF]
  • Client Panel: Becoming Partners in Business Impact Moderated by Peter Orban (GreenBook), with panelists Sarah Snudden (Keurig Green Mountain), Roberto Cymrot (Coca-Cola), Carolyn O'Mara (McDonald's), Gireesh Joshi (eBay): [VIDEO]
 

Day Three: June 17

9:00AM

  • The Time is Now by Merrill Dubrow (M/A/R/C Research): [VIDEO]

9:20AM

  • Visualizing a Coke and a Smile by Horst Feldhaeuser (Infotools) & Carlos Fonseca (Coca-Cola): [PDF] | [VIDEO]

9:40AM

  • Creating the Future of Brand and Ad Tracking by Jeff Reynolds (LRW): [PDF] | [VIDEO]

10:00AM

  • Research Takes You There by Meghan Rogers (Delta): [PDF] | [VIDEO]

10:20AM

  • If We Build It, Will They Come? Data Infrastructure for IoT by Imran Anwar (Microsoft)

10:40AM

  • Why Aren’t We There Yet? The Insight Innovation We're Missing by Kris Hull (TNS): [PDF] | [VIDEO]

11:00AM

  • The Coming Rateocracy by Bob Moran (Brunswick Group): [PDF] | [VIDEO]

11:20AM

  • Innovating in the Real World...Or What Now? by Lisa Courtade (Merck)

11:40AM

  • Innovating From the Inside Out by Tanya Franklin (Lowe's): [PDF] | [VIDEO]

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