IMD 2014: September 23rd

Below are all available videos and PDF presentation decks from Insights Marketing Day 2014 – thanks to all attendees and speakers for making the event a success!

8:50AM

  • Welcome and Opening Remarks 
    by Dana Stanley (GreenBook)[VIDEO]

9:00AM

  • Brand Transcendence 
    by Lucy Davison (Keen as Mustard Marketing): [PDF][VIDEO]

9:30AM

  • Panel – What Clients Love and Hate About Your Marketing
    Panelists: Frank Cotignola (Mondelez International), Michael Durange (HBO), Ivy Esquero (Microsoft), Flora Kelly (ESPN), Neil Marcus (MetLife): [VIDEO]

10:15AM

  • Panel – Marketing in Our Unique Industry
    Panelists: Susan Griffn (BrainJuicer), Rob Ramirez (Schlesinger Associates), Dave Rothstein (RTI Research), Susan Scarlet (Gongos), Niels Schillewaert (InSites Consulting), Rebecca West (Civicom): [VIDEO]

11:30AM

  • Branding An Evolving Company in an Extraordinary Time 
    by Susan Scarlet (Gongos): [PDF][VIDEO]

12:00PM

  • The 10 Things I’ve Learned About Making an MR Agency Famous
    by Susan Griffin (BrainJuicer): [PDF][VIDEO]

1:30PM

  • Training: Value Proposition
    by Stephanie Suwak (Design & Conquer): [PDF][VIDEO]

2:00PM

  • Training: Content Marketing
    by Jeffrey Henning (Reserachscape International): [PDF][VIDEO]

3:00PM

  • Training: Social Media
    by Ben Smithee (Spych Market Analytics): [VIDEO]

3:30PM

  • Training: Sales and Marketing Alignment
    by Paul Kirch (Actus Sales Intelligence): [PDF][VIDEO]

4:00PM

  • Group Discussion: Lessons Learned
    by Dana Stanley (GreenBook): [VIDEO]

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