Using Future Trends To Change Business Outcomes

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J. Walker Smith (The Futures Company)

Executive Chairman, The Futures Company (United States)

J. Walker Smith is Executive Chairman of The Futures Company, the leading global futures consultancy. Walker has been described by Fortune as “one of America’s leading analysts on consumer trends,” and he is the co-author of four highly regarded books, a columnist, a blogger, an avid daily tweeter, and a former public radio commentator. He is a 2012 inductee into the N.C. Advertising Hall of Fame. He won the 2013 WPP Atticus Award for Consumer Insights. Walker holds a doctorate from the University of North Carolina at Chapel Hill.

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