The Advantages of Being Human in a Consumer World


Jim Chastain (Reality Check)

Founding Partner, RealityCheck Consulting (United States)

Jim Chastain has over 30 years of experience working with a wide range of Fortune 500 consumer packaged goods clients, with an emphasis on consumer insights, marketing, and brand strategy. Chastain has worked in advertising agencies around the world and started the qualitative consumer research firm RealityCheck in 1996.



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