Rookies & Veterans: Collaboration Gone Right

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Adhil Patel (TNS)

Head of Thought Leadership, TNS (South Africa)

Adhil wants to understand why people do what they do, and this drives a lot of his experiments in the world of market research. He’s spent most of his career measuring brand equity, but is now largely trying to establish what the industry needs to do to stay relevant.

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Sami Kaipa (GlimpzIt)

COO, GlimpzIt (United States)

Sami graduated with a Bachelor’s degree in Computer Science from Stanford University and earned his MBA from the Wharton School of Business, University of Pennsylvania. Over his 15-year career, Sami has developed deep expertise in enterprise software and it’s applications in the consumer insights space. His current focus is on enabling brands to engage in visual conversations with their consumers.

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