The Surprising Power of Empathy to Foster Consumer Engagement and Holistic Product Direction

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Sion Agami (P&G)

Research Fellow and Insight Alchemist, Procter & Gamble (United States)

Sion has 22 years of experience in Product Research/ Product Innovation, inventing and launching new products that have left a mark in consumer minds and in the business around the world, transforming knowledge into action. Well known for unlocking business building insights with cutting edge methods, Sion’s strengths in consumer understanding, quantitative segmentation, translating insights into technical requirements, and holistic innovation have changed the course of the categories he has worked in.

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Steve August (FocusVision)

Chief Innovation Officer, FocusVision (United States)

A pioneer in online qualitative research, Steve created Revelation®, an industry leading platform for mobile diaries, insight communities and digital qual. Before it’s acquisition by FocusVision in 2014 Steve served as Revelation’s founder and CEO. Behind the titles you will find someone who is fascinated by design, technology and smart methodology – and how they can be fused to get to the heart of consumer behaviors and emotions. Steve has 15 years of diverse technical and creative experience from successful stints as a system administrator, webmaster, multimedia producer, and business intelligence software consultant. He has worked with a wide range of clients from Hewlett Packard, Philips and P&G, to the San Francisco Zoo.

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