The New Marketing Evangelism: Using Values-Based Brand Strategy to be a Force for Good


John McGarr (Fresh Squeezed Ideas)

President, Fresh Squeezed Ideas (Canada)

John is a co-founding partner and President at Fresh Squeezed Ideas, an award-winning Foresight, Strategy and Innovation consultancy attracting clients from North America, Europe and Asia. Fresh Squeezed Ideas is one of the few firms that transcended being just a research company and has emerged as one of the few method agnostic firms focusing on helping clients make great business decisions that create economic value. John brings over 20 years of marketing management and consulting experience and is an outspoken advocate for the role of cultural tensions as the subconscious driver of winning brand strategies and innovation



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