Cerita Bethea (Kimberly Clark)
Global Marketing Research and Analytics Technical Leader, Behavioral Science, Kimberly-Clark Corp. (United States)
Cerita leads Behavioral Science for Kimberly-Clark’s Global Marketing Research and Analytics organization. The goal of Behavioral Science as a core capability is to produce quantifiable business results by delivering a deeper understanding of what drives consumer behavior and decision making. Cerita has spent over 20 years generating breakthrough applications of behavioral science to business solutions first in the automotive industry at both Ford Motor Company and Toyota before joining Kimberly-Clark. She is a passionate Practitioner, a strong Consumer Experience Advocate, and a Champion of Results.