Panel: Understanding the Cross-Media Measurement Challenge

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Joel Rubinson (Rubinson & Partners) 

President, Rubinson Partners, Inc. (United States)

Joel Rubinson is president of Rubinson Partners, Inc. which specializes in marketing and research consulting for a brave new world. Joel is also on the faculty of NYU Stern School of Business where he teaches social media strategy. Joel was Chief Research Officer at The Advertising Research Foundation, Joel drove the organization’s initiatives regarding listening, research transformation, and shopper path to purchase. Prior to joining the ARF, Joel led the advanced research practice for both Synovate and Vivaldi Partners, Inc. Joel was at the NPD Group for many years, leading the creation of modeling approaches for brand equity management, new product forecasting, category management and designed many of their data collection and sampling methodologies as NPD changed from paper diaries to online research.  Joel started his research career at Unilever. Joel is a widely read blogger on marketing and marketing research topics. Joel holds an MBA in statistics and economics from the University of Chicago and a BS from NYU.

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Rex Briggs (Marketing Evolution)

Founder & CEO, Marketing Evolution (United States)

Rex is an expert in unlocking marketing ROI profits through measurement. He is credited with pioneering many digital measurement techniques, including post-click analysis, attribution modeling, online advertising effectiveness, Cross Media Measurement and Social Media effectiveness. His ROI work is referenced in over 100 marketing books, and his own books, What Sticks: Why Most Advertising Fails and How to Guarantee Yours Succeeds (2006) and SIRFs-Up: The Story of How “Spend To Impact Response Functions” (SIRFs), Algorithms and Software Are Changing The Face of Marketing (2012), have been required reading at top business schools including Wharton and Harvard.

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Howard Shimmel (Turner Broadcasting)

Chief Research Officer, Turner Broadcasting (United States)

Howard Shimmel is chief research officer for Turner Broadcasting System, Inc. (TBS, Inc.). In this role, Shimmel oversees day-to-day management of the company’s television and digital research professionals supporting the domestic Turner networks and businesses. He is based in New York and reports to Molly Battin, chief media and business insights officer for TBS, Inc.

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