Mobile Technology and the Power of the Private Crowd


Rick West (Field Agent)

CEO & Co-Founder, Field Agent (United States)

Rick West is the CEO of Field Agent, a mobile research company that crowdsources a pool of more than 240,000 agents to perform audits and collect market intelligence. These agents can collect information from retail stores or their homes, or they can act as mystery shoppers to provide market research across the country. Previously, Rick worked for Procter & Gamble in Cincinnati where he served in various roles within finance, systems, and customer business development. Rick’s experience with P&G has spanned from the United States to Hong Kong to Thailand, where he worked with Wal-Mart and other global customer teams.



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