Mapping the Consumer Journey for Breyers: A Human Experience Approach

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Niels Schillewaert (InSites Consulting)

Managing Partner & Co-Founder, InSites Consulting (United States)

Niels is based in InSites Consulting’s New York office. He runs consulting projects for leading global brands e.g. MasterCard, Coca-Cola, Dannon, Pernod-Ricard. His motto is “innovate if relevant” – as too often we focus on technology not humans. Niels has a strong academic background as a marketing professor at the Vlerick Business School and an ISBM Research Fellow at PennState University. Niels is a frequent speaker at international conferences and a Council member of Esomar. His research was awarded several times and published in leading scientific journals e.g. Journal of Marketing, Journal of Services Research and Journal of the Academy of Marketing Science.

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Daniel Blatt (Unilever)

Consumer & Technical Insights Manager, Refreshments North America and Global Desserts, Unilever (United States)

Daniel got his start in the fragrance industry studying the emotional benefits of fragrance. He has been with Unilever for more than 5 years and worked across many categories including Skin, Ice Cream and Tea. His research is always guided by the Unilever Sustainable Living Plan and holistic product design, developing products that consumers love and want to buy again and again.

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