Humanizing Data: Why Modern Customer Engagement Must Mirror Real Relationships


Andrew Reid (Vision Critical)

Founder & President, Vision Critical (Canada)

In 2000, Andrew Reid created Vision Critical to disrupt the traditional market research landscape. By leveraging the power of social, mobile and web technologies, Andrew transformed the industry by developing secure, online communities of thousands of customers known as the Vision Critical customer intelligence platform.

With Vision Critical’s platform, enterprises can now continuously engage with customers for feedback on new products, services, advertising, promotions and much more. Thanks to Andrew’s vision, companies have the ability to quickly make informed decisions that benefit both the business and its customers.

Since creating Vision Critical, Andrew has been behind product innovation and development. An out-of-the-box thinker, Andrew pioneered a number of tactics and solutions. In his early days, Andrew brought visual elements to surveying, which made the research process more dynamic and results more accurate. Later, he established technologies that would capture data over time, so that brands wouldn’t have to ask customers the same questions.
Over the last 14 years, Vision Critical has grown from $1 to the $100M business it is today. What began as a start-up in Vancouver’s emerging and quickly growing tech scene has now turned into an award-winning cloud-based customer intelligence company with 16 global offices and nearly 700 employees.

Andrew was a Vancouver Film School student and in 2011, he completed the Stanford University’s Graduate School of Business Executive Program. He is a member of the BC chapter of the Young Presidents Organization and the New Media B.C. Organization. He also sits on the Board of Directors for the B.C. Technology Industry Association and CASRO.



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