How Facial Coding & Emotional Analytics Helped a Financial Services Company Select the Best Animatic

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Steve August (FocusVision)

Chief Innovation Officer, FocusVision (United States)

A pioneer in online qualitative research, Steve created Revelation®, an industry leading platform for mobile diaries, insight communities and digital qual. Before it’s acquisition by FocusVision in 2014 Steve served as Revelation’s founder and CEO. Behind the titles you will find someone who is fascinated by design, technology and smart methodology – and how they can be fused to get to the heart of consumer behaviors and emotions. Steve has 15 years of diverse technical and creative experience from successful stints as a system administrator, webmaster, multimedia producer, and business intelligence software consultant. He has worked with a wide range of clients from Hewlett Packard, Philips and P&G, to the San Francisco Zoo.

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Debbie Balch (Elevated Insights)

Founder, Elevated Insights (United States)

As the CEO of Elevated Insights, Debbie focuses on helping clients understand and meet their target consumers’ needs. She brings 25 year of experience delivering strategic and creative qualitative research approaches and a high level of consumer understanding to multiple industries. Debbie was trained on the client side, working in both brand management and marketing research for Procter & Gamble and PepsiCo. Since 2000, Debbie has specialized in providing custom research for Fortune 100 companies, helping a variety of brands and companies better understand their consumers. Debbie founded Elevated Insights, a custom qualitative marketing research firm now in expansion mode. Elevated Insights uses cutting edge technology, employs sharp talent, and is trademarking new research techniques to deliver strategic insights. As part of their 2015 expansion, Elevated Insights will bring a state of the art research and usability facility to downtown Colorado Springs. Elevated Insights’ primary methodologies include ethnography/insights documentaries, Elevated reADtions™ holistic ad testing, online immersions/netnographies, mobile Real-Time Retail insights, and SociaLinking®, using ethnographic understanding and social media to better link brands with their target consumers.

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