Reg Baker (UGA)
Executive Director, MRII/University of Georgia (United States)
Reg Baker is Executive Director of the Marketing Research Institute International (MRII), a not-for-profit organization affiliated with the University of Georgia and with the mission of fulfilling the essential educational needs of the market research profession. He also serves as a consultant to ESOMAR’s Professional Standards Committee and is a Research Scientist at the US Bureau of the Census. Prior to his retirement in 2012, Reg was President and Chief Operating Office of Market Strategies International, a US-based custom research company. Prior to joining Market Strategies in 1995, he was Vice President of Research Services for NORC at the University of Chicago. Throughout his career he has focused on the methodological and operational implications of new survey technologies including CATI, CAPI, web, and now mobile. He writes and presents on these and related topics to diverse national and international audiences. His most recent published work is as a coeditor of Callegaro et al, Online Panel Research: A Data Quality Perspective. He blogs off and on as @thesurveygeek.