Mark Earls (HERD)
HERDmeister, HERD (United Kingdom)
Mark is a recovering account planner who works independently out of London. Few have done more to unearth, apply and popularise contemporary science’s insights into our fundamentally social nature (except perhaps young Mr. Zuckerberg). His award-winning books are widely read and transalted. They include HERD, I’ll Have What She’s Having, and the latest, Copy Copy Copy, which explores how the central human ability to copy is the #1 hack for marketing & innovation in the 21st century.