Rebecca West (Civicom)
Global Vice President, Marketing Research Services, Civicom (United States)
Rebecca West is the Global VP of Marketing Research Services for Civicom. Rebecca established and leads the Civicom Marketing Research practice. She is a member of the Civicom Board of Directors and a company investor. Rebecca is also President of the Mobile Marketing Research Association (MMRA), a global forum developed to set industry standards for how to effectively use mobile technology, as well as to help companies understand and work with mobile tools. She is a frequent speaker on qualitative and mobile research. Rebecca holds a master’s degree in Media Communication Studies from the New School for Social Research in New York, as well as a certificate in Managing Professional Service Firms from Harvard Business School.