Videos from IIeX Europe 2015 now available!

Below are all available PDFs and videos of presentation decks from IIeX Europe 2015!

9:00AM

  • Behaviour Change: Five Things That Work by Peter Harrison (BrainJuicer Behaviour Change Unit): [PDF] | [VIDEO]

9:10AM

  • Workshop by Kristin Luck: Growth Hacking - Tips and Tricks to Grow Your Business by Kristin Luck: [PDF]

9:20AM

  • The Trophy Spouse: Partnering With a Startup by Anouar El Haji (Veylinx) & Jasmeet Sethi (Ericsson ConsumerLab): [PDF] | [VIDEO]

9:40AM

  • Creating the Future of Brand and Ad Tracking by Jeff Reynolds (LRW): [PDF] | [VIDEO]

10:00AM

  • Brand Health Tracking in 100+ Markets by Han Meijer (Scanmar) & Sjoerd Koornstra (Heineken International): [PDF] | [VIDEO]

10:20AM

  • Our Synthesized Data Future by Luke Sehmer (Research Now): [PDF] | [VIDEO]

11:00AM

  • Increasing Synergy in the Marketing Technology Space by Snorri Gudmundsson & Mira Hijova (Gage-Cannon Venture Consulting): [PDF] | [VIDEO]
  • Neuroscience Meets Wearables by Javier Minguez, Ph.D. (BitBrain Technologies): [PDF]
  • Nonconscious Measurement Workshop: Automated Implicit Association Testing by Aaron Reid (Sentient Decision Science): [PDF]

11:20AM

  • Panel: Creating a Successful Business Moderated by Dan Foreman (Hatted), with panelists Steve August (FocusVision), Liz Musch, François Pétavy (eYeka), Stephan Thun (MaritzCX), and Jolique Weelink (MetrixLab): [VIDEO]
  • The New Sight, Sound and Motion: The Importance of Understanding Video as Its Own Medium by Alexandra Cohn (Google Consumer Surveys): [PDF]

11:40AM

  • Market Research and Big Data: A Difficult Relationship by Istvan Hajnal, Ph.D. (Hajnalytics): [PDF]

12:00PM

  • Warm Embrace or About Face — How Social Should You Be? by Terry Lawlor (Confirmit): [PDF] | [VIDEO]
  • Who in the World Are We Talking To? Highlights from the 2014 GRIT Consumer Participation in Research Report by Eric Meerkamper (RIWI Corp.): [PDF]

12:20PM

  • Using Uncommon Partnerships to Drive Innovation by Thomas Ramsøy (Lowe's Innovation Lab/Neurons Inc.): [PDF] | [VIDEO]
  • Can the Mobile Research Industry Remain Agnostic? by Daniel Cunill (Lumi): [PDF]

12:40PM

  • We’ve Got Five Years by Eric Salama (Kantar): [PDF] | [VIDEO]
  • Two Problems We Need to Solve by Reg Baker (MRII/University of Georgia): [PDF]

2:00PM

  • Who’s Up NXT? Observing Trends With the Z Generation by Joeri Van den Bergh (InSites Consulting): [PDF] | [VIDEO]
  • Smartsight: The Smarter Way to Engage Consumer Segments Across Multiple Devices & Platforms by Dushyant Gupta & Vekas Karwal (Borderless Access): [PDF]
  • Workshop by Hans Pietersen and Mark Hallums of Toluna: Real-Time Marketing – Meet Real-Time Research by Hans Pietersen & Mark Hallums (Toluna): [PDF]

2:10PM

  • Bakamo.Social by Daniel Fazekas (Bakamo.Social): [PDF]

2:20PM

  • Whiskyology: Content Marketing by Corneliu Vilsan (Pernod Ricard EMEA): [PDF] | [VIDEO]
  • iSee Reality by Isaac Rojas & Michael Niebling (iSee Reality): [PDF]

2:30PM

  • LivingLens: Change the Way You Work with Video by Carl Wong (LivingLens): [PDF]

2:40PM

  • Launching On a Global Scale Requires More Than Just Your Gut by Matt Warta (GutCheck): [PDF] | [VIDEO]
  • Dalia Research by Nico Jaspers (Dalia Research): [PDF]

2:40PM

  • Meta4 Insight by Anders Bengtsson (Protobrand): [PDF]

3:20PM

  • The Future of Tracking by Rosie Hawkins (TNS): [PDF] | [VIDEO]
  • Scottish Tremors by Preriit Souda (TNS UK): [PDF]

3:40PM

  • Values: How Brands Bend You to Their Will by Jack Holt (Mattr): [PDF] | [VIDEO]
  • Measuring Not Counting – Evaluating Social Media Marketing Campaigns by Fran Cassidy (Cassidy Media Partnership): [PDF]

4:00PM

  • Panel: The Benefits of Getting Closer to Customers Moderated by Denyse Drummond-Dunn (C3Centricity), with panelists Ramon Campos (P&G), Christian Ohm (Mazda Motor Europe), Frederique Bisserier (Danone): [VIDEO]
  • Thumbs Up for Voice to Text by Frank Kelly (Lightspeed GMI): [PDF]
  • Brand Reality: How Storytelling Will Lead to Brand Growth by Lucas Hulsebos (DVJ Insights): [PDF]

4:20PM

  • Next Generation Ways to Visualize Data in PowerPoint by Torben Lausten (OfficeReports): [PDF]

4:40PM

  • The DIVA Awards Moderated by Ron Stroeven (Infotools) with Tony Costella (MasterCard Worldwide), Gerard Loosschilder, Jason Anderson (Insights Meta), and Tom De Ruyck (InSites Consulting): [VIDEO]
  • The Trouble With Trends: Five Key Lessons In Data, Answers, And Insight by Mary Meehan (Panoramix Global / Iconoculture): [PDF]

5:10PM

  • Ginny Valentine: Is the Need for Bravery Changing? Moderated by Fiona Blades (MESH, The Experience Agency) with John Griffiths (Planning Above and Beyond), Kristin Luck, Corneliu Vilsan (Pernod Ricard EMEA), and Peter Harrison (BrainJuicer Behaviour Change Unit): [VIDEO]
 

9:00AM

  • The Shock of the New? — Some Trends for 2020 by Ben Page (Ipsos): [PDF] | [VIDEO]

9:20AM

  • The Similarities Between Co-Creation and Football by Hans Zijlstra (KLM): [PDF] | [VIDEO]

9:40AM

  • The Unfulfilled Promise of Big Data: Finding the Right Customer Signal Within the Noise by Scott Miller (Vision Critical): [PDF] | [VIDEO]

10:00AM

  • The Yoda Contradiction: Why Future Ideas Demand New Idea Expression and Testing Approaches by Kristin Hickey (Ruby Cha Cha): [PDF] | [VIDEO]

10:20AM

  • Blockbuster MR vs. BiosimMR: Research Industry Insights From and For Pharma by Dan Foreman (ESOMAR) & Tim Robinson (Baxter International)

11:00AM

  • Walk the Talk by Stan Knoops (IFF, International Flavors & Fragrances) & Hans Lingeman (Winkle): [PDF] | [VIDEO]
  • Success is Not a Given by Amor de Castro & Maria Huab (Civicom): [PDF]

11:20AM

  • Untangling Data Threads: The Multi-Method Approach to Predict Behavior by Reineke Reitsma (Forrester Research): [PDF] | [VIDEO]
  • Stop Eating the Menu! How Mindfulness, Art, and Positive Psychology Can Make Insights More Human and Innovation Engaging by Vivek Banerji (Insight Dojo): [PDF]

11:40AM

  • Being Right About the Future by Jan Hofmeyr, Ph.D. (TNS) & Robert Wieland (TNS Global): [PDF] | [VIDEO]
  • Operationalize Your Data and Turn Insights Into Actions by Fredrik Österberg (Dapresy): [PDF]

12:00PM

  • What If Good Enough Was Better? by Stephen Phillips (Zappistore): [PDF] | [VIDEO]
  • The Anatomy of a Survey Question by Leigh Caldwell (The Irrational Agency): [PDF]

12:20PM

  • Big and Open Data for Social Good by Ratko Mutavdžić (PROJEKTURA): [PDF] | [VIDEO]
  • Building an Opinion Graph by Felix Winckler (Voice Polls): [PDF]

12:40PM

  • Learning From the Best – What Can Corporates Take From the Start-Ups Disrupting the Business Landscape? by Chris Thompson (FreshMinds): [PDF] | [VIDEO]
  • The Truth About Big Data by Corrine Moy (GfK): [PDF]

2:00PM

  • System 1 Good; System 2 Bad. Baah! Baah! by David Penn (Conquest): [PDF] | [VIDEO]
  • Trust and Personal Data: A Threat or Opportunity for Our Industry? by Andrew Cannon (GRBN)

2:20PM

  • Crowdsight: Uncovering Insight from Crowdfunding by Cliff Fawcett & Tom Ellis (Brand Genetics): [PDF] | [VIDEO]
  • An Interactive Session: Building Public Trust - Carpe Diem! by Andrew Cannon (GRBN): [PDF]

2:40PM

  • Emotion, Brain, Feelings, Insights: How We See You? by Joana Coutinho de Sousa & Jorge Gaspar (Unlimited-Hashtag): [PDF] | [VIDEO]

2:50PM

3:00PM

  • Identity Overlap: The Ideal Brand Relationship by Jeremy Sack, Ph.D. (LRW): [PDF] | [VIDEO]

3:20PM

  • Building Brands for the Subconscious: 12 Takeaways for Corporate Communications: Human Insights into Action by Cristina de Balanzo, Ph.D. (Walnut Unlimited): [PDF] | [VIDEO]
  • Panel Discussion: The Future of Research and the Role of National Associations by Andrew Cannon (GRBN), Bart Nauta (TNS Netherlands), Debrah Harding (MRS), Jan Zwang (Vodafone)

4:00PM

  • Insight Innovation Competition Results by Gregg Archibald (Gen2 Advisors): [VIDEO]
  • Analyzing Visitor Travel Patterns Across Europe by Snorri Gudmundsson (Gage-Cannon Venture Consulting): [PDF]

4:10PM

  • Why Your Current Methodology is Already Obsolete by Ben Leet (Instantly): [PDF] | [VIDEO]

4:20PM

  • How Consumers Can Be Used to Generate Ideas by James Devenish (Vision Critical): [PDF]

4:30PM

  • Personas: Empathetic Insight by Gerard Loosschilder: [VIDEO]

4:40PM

  • Scanners by Richard Ramchurn (Albino Mosquito): [PDF]
 

IIeX Hackathon

  • Facilitated by Nick Gadsby (Gadsby Semiotics), John Griffiths (Planning Above and Beyond), Nikki Lavoie (MindSpark Research International), Rachel Lawes (Gadsby Semiotics), Clara Origlia, Siamack Salari (Journey HQ), Christoph Welter (Point Blank International), Anouk Willems (InSites Consulting). Individual session PDFs are as follows:
  • Semiotics. A visual record of the Decoding Pleasure project, created by the Semiotics Team, using semiotics, ethnography and multiple other qualitative approaches. Facilitated by Rachel Lawes and Nick Gadsby. [PDF: MATURE CONTENT WARNING - includes explicit images]
  • Client Immersion. Idea sparks for a new, more immersive qualitative research experience for clients. Facilitated by Nikki Lavoie and Christoph Welter. [PDF]
  • Re-Imagining Newspapers. Solving a B2B2C conundrum. Summary of an ideation workshop session conducted at the Qual Hackathon, IIeX Europe 2015. Facilitated by Anouk Willems and John Griffiths. [PDF]

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