Personas: Empathetic Insight

Gerard Loosschilder

Gerard Loosschilder is a visionary and creative market research leader with 25 years of global experience at the client and agency side working across consumer packaged goods, healthcare and technology businesses. He is passionate about having brands and businesses taking decisions based on timely and actionable market, customer and consumer insight. He is a change agent, consistently recognized as a contributor to the long-term success of the businesses he works with. As a scenario thinker with an inquisitive mind, Gerard likes to experiment to satisfy his curiosity and answer questions of “what if”?



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