Who’s Up NXT? Observing Trends With the Z Generation


End ’14 InSites Consulting’s Forward Lab challenged youngsters to come up with a better understanding of their own future behavior than expert trendwatchers. Did this unique combination of an online trend game and crowd analysis lead to meaningful trend detection? Gen Y author Joeri Van den Bergh will happily share the insights of this experiment.

Joeri Van den Bergh (InSites Consulting)

Co-founder & Managing Partner, InSites Consulting (Belgium)

Joeri Van den Bergh is co-author of How Cool Brands Stay Hot: Branding to Generation Y and co-founder & Gen Y expert at InSites Consulting, a global ‘new generation’ research agency with offices in New York, London, Sydney, Timisoara, Rotterdam and Ghent. He has extensive experience of all aspects of branding, marketing and advertising to kids, teens and young adults. His clients include global customers such as Heinz, Vodafone, PepsiCo, MTV Networks, Sony, AB InBev, Skype, Heineken and Coca-Cola, for whom he has provided youth research and advice on how to target the youth market. As author and contributor to numerous journals, he also lectures throughout the world on marketing topics (www.howcoolbrandsstayhot.com)



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