Whiskyology: Content Marketing


Content marketing solution developed by Pernod Ricard following research on consumer online behavior regarding whisky category

Corneliu Vilsan (Pernod Ricard EMEA)

Marketing Projects Director, Pernod Ricard EMEA (France)

Pernod Ricard is a global leader in the spirits and wine industry, with brands like Absolut vodka, Ballantine’s, Chivas Regal, Jameson, Martell cognac, champagne Mumm , etc. Corneliu has more than 16 years experience in the spirits industry, after managing several affiliates and a regional Business Development role in CE. He holds an MBA degree from the University of Pittsburgh (with a major in Marketing), and has a special interest in market research and advertising effectiveness.



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