What If Good Enough Was Better?

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Has the world of market research become stuck to perfection at the expense of pragmatic solutions that can drive business decision making? Does our obsession with the minutiae of methodology mean that we overthink sample details, questionnaire design and reporting and so cost too much and take too long? Steve will outline what a world without this obsession would be like and how good enough research could potentially become a panacea for the industry.

Stephen Phillips (Zappistore)

CEO, ZappiStore (United Kingdom)

Stephen is passionate about innovation and pioneering new ways of doing research. As the founder and CEO of ZappiStore he has been instrumental in driving a new wave of fast, cost effective, automated consumer insight.

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