The Similarities Between Co-Creation and Football

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This presentation is about the width and depth of the insights that can be generated by clever research and engagement of your customers. Both the latest innovation in Mystery Shopping as well as the long-lasting experience with online communities will be discussed and related to the overall theme of Customer Engagement in research and insight generation.

Hans Zijlstra (KLM)

Director Customer Insight, AIR FRANCE KLM (Netherlands)

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