Our Synthesized Data Future


An exploration of the marketing impact of synthesised data in a hypothetical near-future: This session will identify the potential opportunities presented by an even more connected world and highlight the implications on behavioural measurement, consumer understanding and market research.

Luke Sehmer (Research Now)

Senior Research Director, Research Now (United Kingdom)

Luke leads Research Now’s emphasis on research best practice. Working with clients in their research design and delivery, he specialises in interpreting business objectives to provide research solutions with a commercial focus.


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