Learn how you can gain global quick consumer reads with agile market research. Join GutCheck’s CEO and Co-Founder, Matt Warta, as he discusses why quick consumer reads are critical for every global market researcher. Many times the traditional methods available in your researcher toolbox just won’t give you the multi-country feedback you need within the timeline required. Learn how you can get a quick consumer read with agile market research to provide the confidence you need to move forward and stay on timelines. Join this presentation to hear: (1) How to move forward quickly and with confidence by adding a quick consumer read for your concept, copy, packaging and shopper insights initiatives; (2) How you can gain confidence on an international scale by getting consumer feedback in less time and without sacrificing quality; (3) Specific examples of how agile market research has helped market researchers get consumer feedback from over 26 countries; including high growth markets China, India and Brazil
Matt Warta (GutCheck)
CEO, GutCheck (United States)
Over the past 15 years, Matt has been a mainstay in the entrepreneurial community co-founding two companies and funding dozens of others. Prior to GutCheck, he was a General Partner with Village Ventures growing the firm’s investments from $100M to $750M. He also co-founded and led business development for CyberCrop, which pioneered online trading of agricultural commodities. As a member of Koch Ventures, Matt led several investments that either went public or were acquired. Earlier in his career, he was a Senior Consultant in Deloitte’s financial services practice. Matt is also a diehard Jayhawk having graduated from the University of Kansas with a BA and MBA.