Ginny Valentine: Is the Need for Bravery Changing?

The Ginny Valentine Badge of Courage Awards were set up by the Research Liberation Front to honour the memory of an illustrious and gutsy researcher. Every year we ask for nominations for examples of bravery in research within client organisations or suppliers.From the physical bravery of research workers in some of the most inhospitable and dangerous parts of the world. To insight managers who stick their necks out to do something different. And researchers who do what has never been done before. Come to this session to to find out how you can nominate candidates for the 2015 Awards. The question we are going to set our distinguished panel: “Is the need for bravery changing?”

Moderated by Fiona Blades (MESH, The Experience Agency)

President and Chief Experience Officer, MESH, The Experience Agency (United Kingdom)

Following an 8 year marketing career and subsequently moving to advertising at agencies like Leo Burnett, Fiona set up MESH in 2006 to fill a gap in market research. By capturing how people come into contact with brands in real time (Real-time Experience Tracking (RET)) MESH helps clients to take quicker and smarter decisions about their investment. Launched in London and now with offices in Manhattan and Sao Paulo, where MESH is pioneering Sustainable Research with PepsiCo, MESH was showcased in a Harvard Business Review article with the headline “A New Tool Radically improves Marketing Research.” Outside work Fiona loves going to the theatre, dance and art galleries.

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Moderated by John Griffiths (Planning Above and Beyond)

Principal, Planning Above and Beyond (United Kingdom)

John Griffiths runs a research and planning consultancy Planning Above and Beyond. He has for many years offered research facilitation and training in the area of market research. He has won awards for his writing in the areas of qualitative research and the use of internet content. He is also a founder member of the Research Liberation Front and the Ginny Valentine awards for research bravery.

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Kristin Luck

Consultant (United States)

Kristin Luck is a serial entrepreneur and a globetrotting internationally recognized keynote speaker on technology and innovation. She’s a growth hacking expert, specializing in nontraditional marketing and branding strategies, and a regular contributor to both the commercial (Fast Company) and academic press (Research World, Journal of Brand Strategy, etc) where she explores emerging marketing and research methods.

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Corneliu Vilsan (Pernod Ricard EMEA)

Marketing Projects Director, Pernod Ricard EMEA (France)

Pernod Ricard is a global leader in the spirits and wine industry, with brands like Absolut vodka, Ballantine’s, Chivas Regal, Jameson, Martell cognac, champagne Mumm , etc. Corneliu has more than 16 years experience in the spirits industry, after managing several affiliates and a regional Business Development role in CE. He holds an MBA degree from the University of Pittsburgh (with a major in Marketing), and has a special interest in market research and advertising effectiveness.

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Peter Harrison (BrainJuicer Behaviour Change Unit)

Creative Director, BrainJuicer Behaviour Change Unit (United Kingdom)

Peter is a founding member of BrainJuicer’s Behaviour Change Unit which uses principles from the behavioural sciences to help clients do better marketing and activation. No two projects are alike and he loves working for a variety of clients on a variety of different issues; everything from optimising on-shelf presence to reducing harassment in bars and everything in between. His innovative thinking on new research methodologies has won him awards such as an ARF Great Mind Award and Best Presentation at the ESOMAR 3D Conference (2012), he has also co-authored highly commended papers on behavioural economics and incorporating gaming into marketing and research.

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