Brand tracking is broken and if we don’t take a cold hard look at our reality, researchers will be yielding their responsibilities and even their jobs. Learn how we got here as an industry and why so many feel stuck in what seems to be a classic case of the innovator’s dilemma. Innovation in this space requires courage, vision and resolve. Let’s reshape tracking to give the CMO the speed and decision support she needs.
Jeff Reynolds (LRW)
President, LRW (United States)
Jeff Reynolds is President of LRW. He has 20 years of marketing, consulting and academic experience, having advised management teams in the U.S., Europe, Latin America and Asia on strategy, branding, product development and operations. Jeff completed his BA at the University of Kansas, and his Masters degree and doctoral work at Northwestern University.