In the last GRIT report we determined that the waves of predicted change finally had came to shore. It’s no surprise then that the main theme of this latest report is adaptation to change.
Rather than being swamped by the new, our industry is absorbing the change and finding out what works (and what doesn’t) in an ever-expanding toolbox. It’s not just tools that are changing; client needs and expectations, required skill sets, and even the view of what market research is are also undergoing a shift.
This special two-part webinar will bring you up to speed on the current trends in market research, what’s driving change, and how suppliers and clients are adapting. A panel of experts will discuss the results and implications of the 15th edition of the GreenBook Research Industry Trends Report.
Part 1: GRIT Debrief – The Drivers of Supplier Selection & Emerging Method Adoption
Part 2: The Drivers of Change & The Shape of Things To Come