What is Insight Innovation?

Insight Innovation is a platform designed to help brands and marketing research firms adapt to the rapid change in the insights industry due to technology advancement and innovative ways of gathering business intelligence.

Insight Innovation is a project of GreenBook, an organization that has been supporting the marketing research and consumer insights industry for over 50 years.

The Insight Innovation platform connects brands, research suppliers, and emerging technology players who offer innovative solutions for gathering insight.

  1. IIeX Conferences: A series of annual international events focused on showcasing innovation in insight.
  2. The Insight Innovation Competition: A competition similar to “Shark Tank” that helps identify and reward innovation.
  3. The Insight Innovation Challenge: Where clients identify their unmet needs and suppliers step up to address those challenges.
  4. Insight Innovation Forum: LinkedIn group that aims to bring the insight community together around conversations on innovation in the space.



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